Summer Session

Summer Business Scholars: Marketing Management

Information about Summer 2022 will be posted in January 2022.

Study this summer with one of the top business schools in the world. 

Chicago Booth's approach to teaching helps you build an analytical framework rooted in problem-solving and critical thinking skills that will set you apart from your peers in the classroom and in recruiting. Participants who complete our courses will receive University of Chicago undergraduate course credit.  After completing our courses, you will return to your undergraduate institution or head to your first job or internship with a newfound confidence and a distinct competitive advantage. We prepare you to excel with employers and to make an immediate impact on your organization upon beginning your internship or full-time job, giving you the knowledge and tools you’ll need to think decisively and act confidently.  

    Admitted visiting students should visit the Visiting Undergraduate Summer Students page for more information on essential steps to connect to your course, including setting up your CNET ID, Zoom, VPN, Canvas, library access, and more. 

Program Details 

    • Credit: Earn undergraduate course credit. In most cases, your earned credit can be transferred back to your home institution (check with your academic office).  
    • Study: Master business fundamentals that will help prepare you for future internships and full-time jobs. 
    • Grow: Learn alongside scholars from around the globe through insights from faculty members who push you to challenge the status quo, and Chicago Booth representatives who will share with you a firsthand understanding of what a Booth education can do for you. 

    Marketing Management (BUSN 20600 91)

    • Synchronous class meets Tuesdays 6:00pm - 9:00pm Central 
    • This class will be delivered via remote instruction for Summer 2021. 

    The objective of the course in Marketing Management is to provide an introduction to marketing strategy. The course develops a common framework (3Cs/4Ps) to analyze real world problems presented in business cases and synthesize recommendations addressing strategic marketing issues. Numerous tools used to support the framework are also introduced.

    Course Goals:

    1. Introduce marketing strategy and elements of marketing analysis or business situation analysis: Customer analysis, Company analysis and Competitor analysis (3Cs).
    2. Develop familiarity with tactical use of elements of the marketing mix: product policy, pricing, promotion and placement/distribution (4 Ps)-in a manner consistent with marketing analysis and strategy.
    3. Integrate elements of the framework prescriptively into real world business situations.
    4. Provide exposure to business case analysis and critical thinking common in case-based business classes.

    Course Format:

    Approximately half of each class is discussion of business cases. The remainder of class is dedicated to the discussion of several business examples which will highlight and practically demonstrate the theories, concepts, analytical techniques and empirical findings useful in marketing management in slide decks on Canvas. Study groups of 4-5 students will work on exercises and brief in-class presentations using tools from lectures. Students will also write-up (typically 1-2 pages long) several cases individually using a format provided in class. Content includes some light quantitative work.

     

    Tuition for our Summer 2021 course will be $4,250. 

    FINANCIAL AID

    For Visiting Students: Need-based aid in the form of partial scholarships is available to Visiting students who are eligible.  You can complete the Financial Aid form on your program application to request aid. Please visit the Visiting Undergraduate Students page for more information on financial aid options. 

    For Current UChicago Students: Please visit the Current UChicago Students page for more information on financial aid options. 

    The Summer Session Tuition Benefit may be applied to this program. Click here for more information. 

    DEPOSIT AND FINAL PAYMENT

    For Visiting students, a nonrefundable $1,000 deposit will be required to confirm your acceptance into the program within one week after receiving your notification of admission. The remaining balance will be due four weeks after receiving your notification of admission.

    For current UChicago Students, you will be billed on the regular summer quarter billing schedule. 

    REFUNDS

    If an admitted student has paid in full, but then decides not to attend or to withdraw, Summer Session will refund the program fee, minus the nonrefundable $1,000 deposit, through the end of the second week of the course. 

    Current UChicago students should visit the Refund Schedules section of the FAQ or Current UChicago Summer Student page for the refund schedule. 

    The Visiting student application for our Summer 2021 course will open in April 12, 2021.

    Application Components

    In order to complete our program application, you’ll need the following items:

    • An unofficial transcript from all post-secondary institutions you have attended
    • An essay
    • Your resume
    • International students are required to submit TOEFL or IELTS scores (see International Students page for details). A copy of the entire report should be provided, not just the final score. 
    • Financial Aid & Scholarship Program Application with supporting materials (if applying for need-based aid).

    Current College students may self-enroll through My.UChicago 

     

    What is a typical day like?

    Students will be engaged in real-time instruction on select days, and have assignments as well as structured group activities as part of the course. Though the program is online, it is still intensive, and will require strong commitment from all students throughout the program. 

    Is the course compatible with summer work or internships? How much work can we expect per week?

    The course schedule is designed to allow more time for students to work offline on group projects with other students. Participants should expect to devote 15-20 hours per week to assignments, reading, and project work.  

    Will the course be graded?

    The course is for-credit, and students will receive a traditional letter grade. 

    What is the average age of a scholar?

    This course is intended to be an opportunity to expand your knowledge of business frameworks.  We find that students who are earlier in their college careers will benefit most from the program, but those who have already earned their BA or BS degree and are considering business school benefit as well. Undergraduate students and post-baccalaureate students of all ages and academic backgrounds are encouraged to apply!

    Can I apply if I do not have a business background?

    Absolutely! Students from all majors have been successful in this program. Our instructors understand the diverse backgrounds of our scholars and will teach in a way that is effective for everyone

    What are the technology requirements for participation?

    Course details will be hosted via Canvas (our LMS, or Learning Management System) and deliver all instruction via Zoom, a video conferencing platform. Students will need to have their own computer equipped with speakers, a microphone, and a camera (either built-in or a webcam). Students will also need a reliable internet connection and an appropriate location to sit when participating in class sessions. A place quiet enough to hear the instructors and avoid background noise that would disturb other students, but also where you can participate actively in discussions with the instructors and other students, is ideal.  

    Our instructional approach emphasizes the strong connections between theoretical learning and practical, hands-on experience.  Guest speakers and workshop leaders drawn from Chicago Booth faculty, staff, and alumni will bring their real-world experiences into the classroom, providing a broader context for how course content applies to modern business. 

Meet The Instructor

Photo of John McKinney

John McKinney is an Adjunct Associate Professor of Marketing who teaches Marketing Strategy. In addition to teaching, he is a partner at UpwardTrend, Inc., a firm that helps clients manage growth issues in turn-around situations, start-ups or new product introductions as well as managing product portfolio issues. He also owns 1st StartUP, a platform for providing course materials and tools for entrepreneurship classes. McKinney has past experience at Booth as a Marketing Instructor in the College and in the Summer Business Scholars Program and has helped develop classes for Executive Education and advanced classes for the MBA program including New Product Development and Entrepreneurial Marketing. He has been a mentor and judge for several business plan competitions and serves on several start-up advisory boards and has been a busy mentor at business incubators and NSF I-Corps programs. 

He has nearly 30 years of experience in healthcare operations and management consulting and has worked as an independent marketing and strategy consultant. John has worked in operations for small businesses and start-ups as well as very large, complex enterprises. He has led consulting engagements focused on corporate strategy and marketing to support growth initiatives for both US and international clients. Clients varied in size from small regional startups to large multinational Global 500 clients in sectors as wide ranging as banking, healthcare products and integrated facilities management services sectors. Engagements have including new product development, channel strategy, product transitions, performance improvement solutions for clients, product portfolio management (platform strategies) and R&D portfolio management. Lectured internationally on the same topics. Served as Executive Coach and Advisory Board Member for several enterprises. McKinney has led several operational turn-arounds in healthcare and developed a process specifically to quickly assess operations and impact growth which I have applied in multiple industries.

John’s mix of strategy and marketing tactical proficiency combined with operations and entrepreneurial process expertise brings a unique perspective to marketing that emphasizes strategically driven tactics and efficient resource development and deployment. He is particularly interested in entrepreneurship, new product development, taking new products to market and product positioning. In class, he emphasizes practical application of the course materials in real world business applications and encourages extensive discussion of business situations.

McKinney earned his MBA from Chicago Booth in 2003.

Why SBSP?

 

Questions?

Contact Summer Session at summersession@uchicago.edu