Welcome to the College Brand Center, a repository of usage guidelines and links to the University of Chicago College’s visual identity system for faculty, instructors, and staff.
In 2019, the College was renamed the University of Chicago College to enhance undergraduate brand communications within the context of the University’s revitalized brand positioning and message pillars. To formalize and guide use of this nomenclature, a new visual identity system for the College launched in 2022. The logos on this site are the official identifying marks for the College. They should be applied consistently across all University and College materials to maintain a unified identity.
The College Brand Guidelines provide instructions for using the visual system. For guidance on University logos, please view the UChicago Brand Identity Guidelines.
For assistance in downloading content, please contact collegeit@uchicago.edu.
There are two approved College logo formats – horizontal and vertical – for academic and administrative communications.
| Black & White | Color | Reversed White | |
|---|---|---|---|
| Horizontal |  |
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| Vertical |  |
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Logos in SVG or EPS format for design work are available for download.
For a creative graphic, the College identity element can be applied to communication materials — from marketing to merchandise and more. It always should appear alongside the College logo. It has the flexibility to be used in a format that is large or small, transparent, solid, and to hold imagery within its shape.
| Black & White | Color | Reversed White |
|---|---|---|
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For the College’s social media and online communications, avatars depicting the University crest and mascot may be used.
| Grey Avatar | Maroon Avatar | Shield Avatar |
|---|---|---|
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The vertical College logo should be used for stationary.
In accordance with the University’s brand guidelines, formatting for email signatures should be as depicted below.
Instructions:
1) Populate the template with your personal information.
2) Copy and paste it into: Microsoft Outlook-Outlook, Preferences, Email—Signatures.
3) Hyperlink your email/url in Microsoft Outlook.
Note: There are 3 spaces between information-Address is on one line
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STANDARD EMAIL SIGNATURE ______________________________ Firstname Lastname Division or Department T XXX.XXX.XXXX C XXX.XXX.XXXX Pronouns: they/their/them url.uchicago.edu | additional info Assisted by: T XXX.XXX.XXXX C XXX.XXX.XXXX Pronouns: they/their/them |
ABBREVIATED EMAIL SIGNATURE ______________________________ Firstname Lastname Division or Department T XXX.XXX.XXXX C XXX.XXX.XXXX
MINIMUM EMAIL SIGNATURE ______________________________ Firstname Lastname T XXX.XXX.XXXX C XXX.XXX.XXXX |